LinkedIn Employee Advocacy Analytics: Complete Guide, Discontinuation Update & Alternatives

## FAQ **Q: What is LinkedIn employee advocacy analytics?** LinkedIn’s Employee Advocacy analytics was a tool on company pages that showed how employees were engaging with the company’s content, providing a 30-day summary of advocacy activity. LinkedIn research cited with the feature noted employees are 60% more likely to engage with coworkers’ posts and 14 times more likely to share their organization’s content, which is why the analytics focused on shares and engagement signals. **Q: Has LinkedIn discontinued employee advocacy analytics?** Yes, LinkedIn’s Employee Advocacy Analytics, which tracked employee engagement and included metrics like shares and notifications over a 30-day window, was discontinued in 2024. Teams that relied on that built-in dashboard now need to look to third-party tools for ongoing advocacy measurement. **Q: Where to find the employee advocacy tool on LinkedIn?** When it was available, the Employee Advocacy tool appeared under the Analytics drop-down on your LinkedIn business page dashboard; the same menu that lists Visitors, Updates, and Followers. Company page admins could also add recommended posts from the admin menu via a 'Recommend to Employees' flow similar to creating an organic post. **Q: What are alternatives to LinkedIn employee advocacy analytics?** Third-party tools like DSMN8 and Taplio commonly work as replacements: DSMN8 offers features such as auto-scheduling and markets itself as the #1 employee advocacy tool on G2, while Taplio provides deeper analytics, reporting, and team dashboards for LinkedIn profiles and pages. These platforms fill the gap left by LinkedIn’s discontinued analytics and add scheduling, reporting, and team performance views. **Q: How to measure employee advocacy on LinkedIn?** Measure employee advocacy by tracking shares, engagement with recommended posts, and downstream page metrics; Citro Digital reports engaged employees can drive higher page views, followers, job views, and applications. You can also use notifications and reshare counts as signals, and supplement with third-party analytics for deeper time ranges and team performance reports. **Q: Who can manage the Employee Advocacy feature on a company page?** Company page admins, such as Super Admins, Content Admins, and Curators; are the roles that can add posts, photos, videos, or documents to the advocacy post bank. Admins use the 'Recommend to Employees' option in the company admin menu to populate content employees can reshare. **Q: How do I get employees to share recommended posts?** Make sure employees are connected to your company page so they can access recommended posts in the My Company tab, and use the admin push-notification feature to notify them about new content. LinkedIn also provides a template email companies can use to inform employees, and third-party tools offer opt-in auto-scheduling to make resharing easier for busy teams. ## LinkedIn Employee Advocacy Analytics: Complete Guide, Discontinuation Update & Alternatives For growing B2B SaaS companies, the most powerful marketing channel often isn’t a paid ad campaign, it is the combined reach of your team. When employees share company updates, they humanize the brand and tap into networks that official company pages simply cannot reach. However, managing this effort requires clear data. For years, teams relied on **linkedin employee advocacy analytics** to measure this impact. With the recent discontinuation of this native feature, many GTM teams are scrambling to maintain visibility into their advocacy ROI. This guide explains what happened, why these metrics matter, and how to build a solid, custom measurement strategy to keep your program scaling; for more details, see our guide on [linkedin employee advocacy](https://dailyreach.ai/blog/linkedin-employee-advocacy-complete-guide-to-launch-scale-measure-for-b2b-teams). ## What Is LinkedIn Employee Advocacy? Employee advocacy is the process of enabling team members to share company content, industry insights, and brand stories on their personal LinkedIn profiles. In the B2B space, this is a force multiplier. According to LinkedIn research, employees are 14 times more likely to share their organization's page content than other types of content. The strategy works because of social proof. People trust people, not logos. When your engineers, sales reps, or founders post, their connections are more likely to engage. In fact, 60% of employees are more likely to engage with posts from coworkers. When executed well, this creates a ripple effect. Engaging employees can lead to approximately 8 times more page views, 4 times more page followers, 7 times more job views, and 4 times more job applications. Before the recent changes, **linkedin employee advocacy analytics** provided a window into these interactions. It allowed admins to see who was engaging with recommended posts and how those shares translated into visibility. For a small B2B team, this data was important for proving that advocacy was actually driving pipeline, not just vanity metrics. ## Key Features of LinkedIn Employee Advocacy Analytics The native LinkedIn tool aimed to simplify the workflow for both admins and employees. It functioned as a centralized hub where company page admins, specifically Super Admins, Content Admins, and Curators, could curate content. Admins added posts, photos, videos, or documents to a bank of recommended content using the "Recommend to Employees" flow in the admin menu; for more details, see our guide on [linkedin employee advocacy tool](https://dailyreach.ai/blog/linkedin-employee-advocacy-tool-features-alternatives-setup-guide-for-saas-teams). Once a post was recommended, page owners could notify employees via a push notification to encourage immediate sharing. Employees, provided they were connected to the company page, could then access these posts in the "My Company" tab. The analytics component provided a 30-day summary view of this advocacy activity. It showed how employees were engaging with the company’s content, effectively closing the loop between the content bank and the actual reach generated on personal profiles. While helpful, the tool was limited to a 30-day window. For teams tracking long-term brand building, this required manual data extraction and external reporting. Even with these limitations, it served as a baseline for many companies to understand the correlation between internal advocacy and external engagement. ## LinkedIn Employee Advocacy Discontinuation: Timeline and Reasons In 2024, LinkedIn announced the discontinuation of the My Company tab and its associated Employee Advocacy Analytics. This shift caught many organizations off guard, particularly those that had integrated the "Recommend to Employees" workflow into their daily social media operations. While LinkedIn has not provided a single, granular reason for the sunset, product strategy shifts in the social media space often prioritize broader advertising or creator-focused tools over niche internal features. For GTM teams, the immediate impact was the loss of that built-in dashboard that tracked the past 30 days of advocacy. Without this native reporting, companies are no longer able to see which employees are engaging or how specific posts are performing within the internal ecosystem via the LinkedIn interface. This change effectively forces teams to choose between manual tracking or adopting third-party software that offers more solid, permanent analytics. ## Top Alternatives to LinkedIn Employee Advocacy Analytics Now that the native tool is gone, you need a reliable way to measure your program. Several third-party platforms have stepped in to fill the gap, offering features that go far beyond what LinkedIn previously provided; for more details, see our guide on [employee advocacy for saas](https://dailyreach.ai/blog/employee-advocacy-for-saas-complete-guide-to-boost-growth-and-leads). * **DSMN8:** This platform is often cited as a top choice for teams looking to automate the advocacy process. According to the company, it is rated the #1 employee advocacy tool by G2 users. A key feature is their Auto-Scheduling capability, which allows employees to opt in to have curated content automatically shared to their profiles at a cadence they choose, which helps avoid duplicate posts. * **Taplio:** If your team is heavily focused on LinkedIn-first growth, Taplio provides deep analytics, reporting, and scheduling for both personal profiles and company pages. It includes team performance dashboards that allow you to track how your internal advocates are performing collectively. * **Oktopost:** This tool focuses on the B2B enterprise space. According to Oktopost, employees sharing company content typically receive 8 times more engagement than content shared through brand channels. They also report that employee-generated content can reach an audience 561% larger than content shared on official company channels. * **GaggleAMP:** This platform is useful for managing the "push" aspect of advocacy. It includes a "reuse" button that allows administrators to resend an older campaign or activity back to team members for sharing, keeping evergreen content in circulation. When choosing an alternative, consider your team size. If you have 5-50 people, you may not need an enterprise-grade suite. Focus on tools that offer clear integration with your current tech stack, such as Slack, Microsoft Teams, or your existing CRM. ## Step-by-Step Guide to Custom Employee Advocacy Analytics Without the native dashboard, you must build your own measurement framework. Start by standardizing how you track traffic. Use UTM parameters on every link you recommend to your employees. This allows you to track clicks back to your website in Google Analytics, giving you a clear view of which advocacy posts actually drive website traffic or conversions. Next, integrate your data into a unified dashboard. Tools like Hootsuite or Sprout Social can help aggregate data from multiple social channels. If you are using a dedicated advocacy tool, ensure it provides an "Activity Performance by Network" chart, which breaks down activities completed, reach, and referrals by social network. Finally, focus on the right KPIs. Don’t just track vanity metrics like "likes." Instead, track: 1. **Share-of-Voice:** How often is your brand mentioned compared to competitors? 2. **Conversion Attribution:** How many leads or sign-ups originated from an employee-shared link? 3. **Employee Satisfaction:** Are employees finding the content valuable enough to share consistently? By moving to a custom reporting structure, you gain control over your data, allowing for longitudinal analysis that the 30-day native window never allowed. ## Common Mistakes in Employee Advocacy Analytics and Fixes The biggest mistake teams make is ignoring the human element. You cannot simply build an advocacy program and expect it to run itself. If your team does not understand *why* they are sharing, adoption will remain low. For a deeper dive, check out [employee advocacy for tech startups](https://dailyreach.ai/blog/employee-advocacy-for-tech-startups-complete-guide-to-amplify-reach-and-revenue). Another common pitfall is ignoring multi-channel attribution. If you only track LinkedIn, you miss the full customer journey. Ensure your analytics setup captures data across all touchpoints. Finally, failing to benchmark is a major oversight. You should be tracking your performance against industry averages to see if your advocacy program is actually performing above or below the norm for your sector. Remember, the goal is to make sharing authentic. As research shows, 70% of consumers feel more connected to brands when the CEO is active on social media, so encourage leadership to participate as well. ## Future-Proof Your Employee Advocacy Strategy The sunset of native **linkedin employee advocacy analytics** is not the end of your program, it is an opportunity to professionalize it. While the convenience of a built-in tool was helpful, third-party alternatives offer deeper insights, better automation, and more flexible reporting. Audit your current advocacy setup this week. Identify which posts were driving the most engagement, determine if your team has the right tools to share efficiently, and decide if you need a dedicated platform to manage your content bank and analytics. Advocacy remains one of the most effective ways to scale your B2B reach in 2026. Do not let the loss of a native feature slow your momentum. Start testing a third-party solution today to ensure your team's hard work is visible, measurable, and driving real revenue. ***